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East Asia's emergence as the forthcoming center of global manufacturing is leading nations in the region to reconsider their current and future role in the world economy. For its part, the Republic of Korea is pursuing a strategy to transform the country into the business hub of Northeast Asia. A central aspect in this strategy is the development of a regional “Pentaport” in the city of lncheon, which will consist of five components: an airport, a seaport, a business port, a technoport, and a leisure port. Hopefully, the Port of lncheon will be able to specialize in moving both coastal cargoes and transshipment cargoes to and from China and Japan using Short Sea Shipping (SSS). The first section of this paper provides an analysis of recent trade patterns between the Asian countries of the Asian-Pacific Economic Cooperation (APEC) agreement and the United States, with an emphasis on the Republic of Korea. The second part of the paper discusses current intermodal coastal shipping practices in the United States along the Gulf of Mexico and offers suggestions to the developers of Korea s Pentaport initiative; based upon observations in the United States, to maximize the likelihood of their success.

Despite years of research into consumer socialization, little research examines men’s roles in consumer socialization processes. The purpose of this paper is to attend to this gap and to investigate consumer socialization processes in single-father households.

To study consumer socialization processes, this paper develops its insights using grounded theory, deploying qualitative data to develop theory. The data include long interviews with both fathers and their children used to understand the processes of consumer socialization.

This paper finds six socialization processes: entrustment, entrainment, education, emprise, estrangement and elevation. These processes emerge based on different types of household resource gaps or aspects of men’s gender identity.

The main implications are to study the roles played by cultural context and family type in socialization processes. Studies could examine whether the processes uncovered here occur in other family settings, as well as whether they vary based on children’s age and gender.

Household brands, products and services could target resource-scarce households using appeals that portray offerings as a means to develop children’s responsibilities, independence and involvement in household management. Marketers could also use advertising appeals that depict playful product usage and learning situations or more broadly position brands as identity brands making them more appealing to men who are striving to be better fathers.

This paper uniquely identifies a number of previously uncovered consumer socialization processes, as well as factors that influence them.

THOMAS Carlyle's personal crusade for the opening of a lending library in London and his enlisting for the support of that cause influential and wealthy patrons such as Lord Clarendon, Bulwer‐Lytton, Lord Lyttelton, Dean Milman, Lord Houghton, W. E. Gladstone, Sir G. Cornewall Lewis, Henry Hallam—amongst a host of other now forgotten early Victorian luminaries—is well documented. According to Robert Harrison's Preface to the 1888 fifth edition of the Catalogue of the London Library, it opened on 3 May 1841 “with a collection of about 3,000 volumes, which, by the following March, when the first Catalogue was published, had increased to 13,000” (p.viii). The Library was declared formally open on 24 May 1841 using a hired hall in Pall Mall. There were 500 members. In April 1845 the Library moved to its present location in St. James's Square.

The purpose of this chapter is to explore the intersection of identity, culture, and consumption as it relates to multiracial identity development.

The authors employed a phenomenological approach wherein 21 multiracial women were interviewed to understanding the lived experience and meaning of multiracial identity development.

Findings of this study indicate that multiracial consumers engage with the marketplace to assuage racial discordance and legitimize the liminal space they occupy.

While there is much research related to the variety of ways marketing and consumption practices intersect with identity (re)formation, researchers have focused much of their attention on monoracial populations. This research identifies and fills a gap in the literature related to how multiple racial backgrounds complicate this understanding.

Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is a dearth of research examining how multiracial populations experience the marketplace.

This study provides a better understanding of the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity.

The purpose of this paper is twofold: to describe and evaluate the life grid as a methodology for historical research; and to provide an example application investigating the dynamics of family meals over a lifetime by pairing life course theory with the life grid method of obtaining oral histories.

To explore how the meanings and processes of meals change, the authors conducted interviews with 15 respondents aged 80 years old and over, on the topic of family meals.

The paper discusses the merits of using the life grid method to analyze lifetime family consumption behavior. The findings of this example study provide insight as to how the roles, responsibilities, and loyalties of our participants had changed through births, deaths, marriages, wars, economic periods, illnesses, and the process of aging, leading to changes in dining.

The benefit of the life grid method described in this paper is its ability to minimize recall bias. In addition, the overt process of cross‐referencing events throughout the course of the interviews via the life grid method proved to be a helpful aid in identifying patterns and symmetries during the interpretation stage.

THE provisional programme of this year's L.A. Conference at Southport on September 20–23 is now in our hands. The theme, the library and the community, is the perennial one for our conferences and, in that, is blameless ; everything will depend on the handling of the subjects. No one who considers what is promised can accuse the Council of the L.A. of a partial view of the field, because whole areas are given representation in general sessions and if, as we expect from such writers as Messrs. R. O. MacKenna, W. S. Haigh, D. J. Foskett and F. C. Francis, the papers have the requisite range, the Proceedings will prove to be a comprehensive Statement of library practice today. All are well‐tried speakers and amongst them we anticipate, for example, a model paper from Mr. Haigh, who was frank in his view of the endurance required of the listeners at Hastings. The gifted Editor of The Assistant Librarian, Mr. A. C. Jones, who, unfortunately for us all, is relinquishing that office, is to occupy the A.A.L. with the assistant librarian in the community, and county libraries are to be represented by papers by Mr. B. Oliph Smith and Mr. H. Thompson at their own Section meetings. University libraries again come into the picture at theirs with a discussion opened by Dr. L. W. Sharp. Mystery is suggested by Mr. B. C. Vickery's “Tower of Babel: the language barrier in science” which seems to indicate some form of Interglossa or, possibly, since he is an enthusiast for Dr. Ranganathan, that teacher's Meta‐language. It certainly would be an achievement if whenever a scientist used a word it could be made to convey the same thing in every reader's mind. The Youth Section will listen to that practical teacher and thinker, Mr. J. F. Wolfenden; and the Annual Lecturer on Wednesday, September 21, will be by Mr. J. L. Longland, the chief education officer of Derbyshire, whose co‐operative sympathy and support was no doubt of great service to Mr. Edgar Osborne in the organizing of the most fully co‐ordinate county service in this country. Five British “internes” will render account of their experiences in America, under the chairmanship of Mr. J. C. Harrison, we hope to the encouragement of others of us “to go and do likewise.” Nothing better for the creation of fresh enthusiasms and for a high international level of library practice in all its variants can be imagined than this prolonged employment in the libraries of other countries ; every librarian should encourage it to the limit of his means and feel, as we do, gratitude to Messrs. Sydney and Harrison for acting as the selection committee so far as British candidate “internes” are concerned.

The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.

This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals.

A total of 34 mixed method studies implemented data‐collection procedures sequentially (79 percent), eight implemented them concurrently (19 percent) and one combined both sequential and concurrent procedures (2 percent). On the whole, priority was skewed more toward quantitative strands, with 27 articles prioritizing quantitative data (63 percent), three articles prioritizing qualitative data (7 percent), and 13 articles prioritizing both equally (30 percent).

It is clear that marketing scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method literature or procedures, as only one article recognized or mentioned knowledge of mixed method procedures or cited mixed method research.

This study provides guidance for researchers in identifying design types appropriate for various rationales or research objectives and models of different design types that have been published in marketing journals. In addition, implications for designing mixed methods studies in marketing include highlighting the need for scholars to specifically address issues such as the timing and priority given to each data type (i.e. sequential or concurrent), and the integration (or mixing) of the both data types.

Until now, the role of mixed methods designs in marketing has not been the subject of formal examination. The delineation of the major forms in mixed method designs provides a framework for looking at such design types, which helps to provide more credibility to the field of marketing by providing examples of research designs that are substantially different than single strand studies.

Video gaming, which remains culturally embedded in masculine ideals, is increasingly becoming a leisure activity for female consumers. Guided by social dominance theory, this paper examines how female gamers navigate the masculine-oriented gaming consumption context.

Eight avid female gamers (ages 20–29) participated in-depth interviews, following a phenomenological approach to better understand their lived experiences with video gaming. Data were analyzed using phenomenological procedures.

Findings reveal an undercurrent of gender-based consumer vulnerability, driven by stereotypical perceptions of “gamer girls” in the masculine-oriented gaming subculture. Further, the findings highlight the multilayered, multidimensional nature of gaming as a vulnerable consumption environment, at individual, marketplace, and cultural levels.

The culturally embedded gamer girl stereotype provides a foundation upon which characteristics of consumer vulnerability flourish, including a culture of gender-based consumer harassment, systematic disempowerment in the marketplace, and conflicting actions and attitudes toward future cultural change.

This research suggests female gamers struggle to gain a foothold in gaming due to the socially and culturally constructed masculine dominance of the field. Our research study provides a stepping-stone for future scholars to explore gendered subcultures and begins to address the dynamic interplay of power, gender, technology, and the market.

This paper examines the potential relationship between the history of American generations and the development of American management thought. The paper reviews the recently developed generational theory of American history, along with the generational concept itself. Then, the leading thinkers in the history of the management discipline are classified according to their generational membership. The potential theoretical and research implications of the interplay of managerial and historical generations are then discussed.